One SEO Professional was concerned about doorway pages and Google ads. An article they read detailed one person’s experience with this.
Their pages were being flagged as doorway pages. Furthermore, not only were these pages delisted, but the person’s Google Ads account was actually shut down.
This SEO professional cannot afford to have either of these things happen, since they are just a smaller, local service-based business.
They don’t have thousands of pages. They have maybe seven keyword-targeted landing pages.
One member of the Google discussion forums suggested to the SEO professional to just noindex those landing pages.
This SEO professional did deindex those landing pages. But, they are worried about being labeled as a doorway page in organic search, for obvious reasons. They were curious about what the risk level is when doing this.
John explained that because they have only seven pages, they shouldn’t have any problems with the implementation of the site they have.
John also said that the webspam team is more concerned about scale and whether someone is trying to change the search results significantly.
If the webspam team looked at seven pages in this configuration, they would simply say “It’s just seven pages. This is not worth our time.”
However, if the SEO professional had been a nationally “active” company in the search results, with separate pages for every single city within the country, that’s something the webspam team would flag, in order to preserve the overall quality of the search results.
A handful of pages is not something the webspam team would be worried about.
Even if the content is duplicated. John doesn’t believe it’s ideal for these pages to be duplicated, and this is the other aspect.
While the duplicate content is not ideal, the webspam team is still not going to take action on such a small amount of pages.
John can’t promise this, however, as he’s not 100 percent familiar with the website in question.
But, purely based on what he knows from them, it is highly unlikely that they would ever take action on a site like this.
This happens at approximately the 14:35 mark in the video.