There are many reasons an SEO project may fail. From not having access to everything that’s part of the project to communication issues with the developer team, it’s important to find out certain things about your project from the client before moving forward with signing them.
It could be a losing proposition from the start, in which case you should probably decline the project unless there is a compelling reason to take that project.
In episode 3 of Ask An SEO, Brian Harnish dives into the more common reasons an SEO project may fail, and how you can mitigate their impact.
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You can also read the Ask an SEO Episode 3 transcript below: