One SEO professional was curious about redirections. Their question was about redirecting an app – basically – what are the risks of redirecting users from a site page to an app?
Does it have a negative impact from an SEO point of view?
John says that he doesn’t think so. If you register the URLs for the app, then you do that in the operating system.
So, if you go to that URL, then this goes directly through the app.
The SEO professional then added that while they were doing the data analysis, they found that the bounce rate of their mobile implementation is very high.
Also, it had low conversion rates. However, their app has a higher conversion rate. Therefore they were thinking maybe they can redirect some users when they get on some product pages or category pages.
After they land on the page, then they redirect some users to the app or the app store. Maybe they can work on conversions for this, to improve to a higher conversion rate?
John said that overall you can do that. The aspect he would watch out for is that you do it in such a way that lets users go to the app if they want to.
But he believes there is a way to do it – perhaps some kind of smart banner, where if you can recognize that the user has the app installed, then it’s very easy for them to move to the app experience from there.
However, he is not as familiar with Android or iPhone in terms of how this is handled.
But, in general, from a search perspective, if Google can index the individual mobile pages, along with the desktop pages, then this method is perfectly fine.
So long as people from your pages end up going directly to the app, that’s just fine from Google’s point of view.
This happens at approximately the 20:31 mark in the video.