During a Google Office Hours hangout, one SEO professional was concerned about Google Discover, which is a mobile-based implementation of personalized search results.
Their question was: is ranking in Google Discover at all like traditional organic web ranking?
Is any ranking involved at all?
John answered that there is likely a sense of ranking. But he also said that he does not think it’s the same as traditional organic ranking.
The reason for this is that Discover is so personalized. It’s not a normal ranking situation where you might open the page, and find that you’re position number five or whatever. Or perhaps next time you’re number four, and so on.
Internally, within the product, Google Discover has different algorithms that are trying to make sense of what is most important and most relevant to you.
However, nothing like that is exposed externally – outside of Google Discover.
The way John sees it, it’s a feed that just keeps going and going.
He also expounded that he imagines there are a number of different things that factor into ranking on Google Discover; things like geo targeting or different web page formats, should Discover show more video or less video, or more images and less images, that kind of thing.
However, he does not know 100 percent of everything that goes into Google Discover.
He also adds not to only follow recommendations on what to do. Instead, focus especially on things Google says not to do.
He suggested looking around on Twitter for people who are specialists in Google Discover, and consider some of their great ideas
However, he also reiterated that Google Discover is a personalized feed, it’s not something where you can work directly to improve your rankings there.
This happens at approximately the 18:29 mark in the video.