Since we last reported on the update released Friday May 7, 2021, there have been even more algorithm shifts.
Here are some of the discussions taking place on WebmasterWorld.com:
What The Heck is Going On?
With all of the industry discussions taking place, it’s no wonder the question that many are posing to Google is: what the heck is going on?
With traffic and rankings going haywire, could the page experience update be rolling out now instead of mid-June like they previously said?
Or could we be facing a core update before they run the page experience update next month?
The update itself is unconfirmed, and as Google does tend to keep the SEO industry abreast of core updates, it’s likely not that. We will wait and see what happens.
Either way, things are not going well in traffic and rankings this morning, according to industry discussions and rank-tracking tools.
Of course, as always, we will continue reporting as new information presents itself.