After our report Friday discussing the Google algorithm update released Thursday May 13, 2021 there were multiple updates rolled out over the weekend.
One key point to note is that this activity isn’t related to the page experience update, which was pushed back to sometime mid-June through August for the completion of the entire rollout.
Industry tools have been off the charts, including industry discussions.
Below are some of the comments over on WebmasterWorld:
Our SEO Insights
It’s true: there appears to have been multiple massive algorithm updates over the past few days, with everything spiking off the charts.
We know it’s not the page experience update, because Google has confirmed that update was pushed back to mid-June through August.
There have been reports of Google researchers proposing a complete redesign of Google search based on AI like BERT and GPT-3, which would create a similar effect to how some of these updates have been going, as noted by some of the SEO professionals in the updates above.
As always, we will continue to report the latest SEO news stories as they develop!