In addition to his regular office hours hangouts, John Mueller also hosts Lightning Rounds of Ask Googlebot.
Here, he tackles general questions and answers from the search industry on issues that webmasters face.
There is no limit to the questions addressed.
We wanted to examine some key insights into these questions and answers, and offer our own commentary on their significance.
Self-Referencing Canonical Tags
Key SEO Insight:
John says that multiple rel=canonical URLs with separate, different URLs on the same page are a bad thing.
Ideally you want to make sure that you use only one self-referencing canonical whenever you set your canonical tags . Avoid using more than one.
Adding the Date and Month to URLs
As a practice, many SEO professionals have used dates in the past on their URLs. There are still many URLs ranking in the Google index with dates.
We advise that SEO practitioners worry less about the dates and more about keeping their content high-quality and making sure that they actually do have dates.
Nobody likes arriving on a blog from the SERPs and finding that there is no actual date on the page.
Using Content Delivery Networks (CDNs)
Content delivery networks are a method of delivering content that reaches as many people in different locations as possible, regardless of whether you have a subdomain or main single domain name.
This is a strange question, but yes, using a CDN is just fine. As of 2021 this is considered a best practice, and using a CDN can help with improving page speed along with the all-important Core Web Vitals.
Optimizing for Country Code Top-Level Domains, a.k.a. ccTLDs
Yes, that is true. You don’t have to optimize your website URLs for every single version available. In fact, having a single domain (while keeping your subdomains to a minimum) and maximizing your optimization opportunities for website architecture and keyword research is ideal.
GSC Verification in…Sitemaps?
We are not sure where this idea came from. You don’t want to include anything referencing the GSC verification file in your sitemap.
In fact, Google Search Console Help states that you can use the following methods to verify your site:
Google also has an entire guide on how you can setup and verify Google Search Console on your sites. We strongly recommend reviewing it for more information.
John Mueller’s SEO Lightning Rounds – #AskGooglebot
You can see the official video on Youtube.
John also participates in regular SEO #AskGooglebot Lightning Rounds.
Keep an eye on his official Twitter account for more information on future SEO #AskGooglebot Lightning Rounds.