Advanced SEO Techniques for 2022

Brian Harnish 00:00
Hello and welcome to Ask An SEO Episode 28: Advanced SEO Techniques That Work In 2022. Are you looking to stay ahead of the curve with your SEO strategy? Listen up, because you’ll need to know about the latest and greatest techniques that are sure to dominate the coming year. In this video, I’ll share with you some advanced SEO techniques that are guaranteed to help you rank higher in search engine results pages in 2022.

First, you want to keep your content fresh and relevant.

One of the most important things you can do to improve your SEO is to keep your website content fresh and relevant. This means regularly publishing new and original content that provides value to your audience. Not only will it help you improve your search engine ranking, but it will also keep people coming back to your site for more.

Next, you want to implement Schema Markup.

Schema Markup is a way to show Google exactly what your website is about. This will help them understand your website better and rank you higher in search engine result pages. How does schema help? By default, Google does not understand certain types of data by itself, instead, it must be marked up properly using a vocabulary such as that found on schema.org.

Leveraging and implementing the Schema Markup can help Google understand important data such as your business location, your NAP information on local. NAP stands for name, address and phone number, and information about when your event will take place, and much more.

Next is expert roundups.

Expert roundups are a great way to get links and insights from a variety of experts on a given topic. When done right, expert roundups can provide you with a wealth of information on a topic from people who know what they’re talking about. The benefits of expert roundups, besides links, are they can help give you visibility to people who may not otherwise see you as an expert. You have others in the industry backing you up on your area of expertise, and you have a method of showing people exactly how much you know.

In addition, this helps spread your influence and helps build brand new links back to your website.

Next, PR link building. PR link building is one of the most effective and under utilized techniques for getting links to your website. This involves reaching out to journalists and other members of the media who may be interested in writing about your company or your product. By pitching a story that is relevant to the audience,

you can often get links from high quality websites without having to resort to any shady tactics. In fact, PR link building can be such an effective method for getting links that many people consider to be a form of blackhat seo. However, this is not the case.

In fact, Google’s John Mueller stated that positive PR promotion is how link building is supposed to be done, and appears perfectly natural in Google’s eyes.

Use search analysis to uncover what your competition is writing about. If you want to stay ahead of the competition, you need to know what they’re doing. And one of the best ways to do that is by using search analysis to uncover what they’re writing about. By taking a look at your competitors’ website and seeing what topics they’re targeting in the content, you can get an idea of where their strengths and weaknesses lie. This information can then be used to help you shape your own content strategy accordingly.

So how do you go about performing search analysis on your competition? It’s actually quite simple. All you need is a tool called AHREFs. AHREFs is a powerful tool that allows you to see what your competition is up to. With it, you can see what content they’re targeting, what keywords they’re targeting, their ranking for, and much more.

In addition, you can also perform a content gap analysis, which will help you figure out exactly where your site has content, versus what your competitors don’t have and vice versa.

Next, you want to identify and boost pages that aren’t doing well. By taking a look at your website’s Analytics, you can see which pages are getting the most traffic and which ones are falling behind. Once you’ve identified these pages, you can then take steps to improve them. This may involve adding more relevant content, optimizing your page title and meta tags, or making other changes to ensure that they’re more visible to search engines. Boosting those pages can help increase your website’s overall traffic and improve your search engine Ranking.

Take advantage of video on YouTube and TikTok to really engage your users. By using engaging videos on platforms such as YouTube and TikTok, it’s possible to attract more attention to your brand and increase conversions.

First, let’s take a look at YouTube. YouTube is the world’s second largest search engine. It’s important to make sure that your videos are optimized for the platform. To do this, you need to ensure that your videos are interesting and informative. You also need to make sure that they’re properly tagged and titled so that they can easily be found by users who are looking for them.

In addition to YouTube, TikTok is another great platform for video content. TikTok allows you to create short, engaging videos that can be shared with other users on the platform. TikTok videos have increased to a limit of 10 minutes, but it’s important to make sure that your videos are more concise and to the point.

You also need to use hashtags and other strategies to ensure that your videos are visible to users who are searching for them. By using video on these platforms, you can really engage your users and increase your chances of getting links and conversion as a result.

You can use on page optimization tools like Surfer SEO and Frase.

On page optimization is one of the most important aspects of SEO. By optimizing your website content and structure, you can make it easy for your project engine to understand and rank your pages. This can help you improve your website’s visibility and help increase traffic to your site. There are a number of different on page optimization tools that you can use to help you with this process.

Two of the most popular tools are Surfer SEO and Frase. Surfer SEO is a tool that allows you to see how well your website is optimized for search engines. It provides information on things like how well your content is optimized, what keyword to use, what other competitors and search results are talking about and more.

Frase is the tool that allows you to find synonyms and related words for any keyword or phrase. That can be helpful when creating content for your website that allows you to use relevant keywords without overusing them. Frase also has some AI content generation built in and also allows you to create new headlines on the fly. Both of these tools are helpful in optimizing your website for search engines and improving your ranking in the SERPs.

Next, perform a comprehensive SEO audit.

Performing a comprehensive audit is a process that all businesses should go through periodically, in order to ensure that their website is performing well and meeting all of the necessary SEO requirements. A comprehensive SEO audit will examine all aspects of your website and identify any areas that need improvement. It will also provide recommendations on how to fix these issues.

In addition, the SEO audit will provide a roadmap to success so that your company did not get distracted by the minor details that should concern SEO professionals and web developers. Performing an SEO audit can help you improve your website’s ranking in the search engines, increase traffic to your site and boost your business’s overall online presence.

Next, create topical clusters.

In order to improve your website’s visibility and ranking in search engines, it’s important to create topical clusters. What are topical clusters? These are groups of related pages on a website that are all optimized for similar keywords around the same broader topic. By creating topical clusters, you can make it easier for search engines to understand your website and rank your pages accordingly. This can help you improve your website’s visibility and increase traffic to your site.

Now, there are a number of different ways to create topical clusters. One popular method is to use a content management system like WordPress. WordPress allows you to create custom taxonomies that can then be used for organizing your content. Another way to create topical clusters is by using tools like Surfer SEO or Frase. These tools have topic clustering aspects to their tools that will allow you to understand and figure out exactly what kind of topical cluster to use when you’re building out your website.

You can also use Semrush’s content topic research function in order to find appropriate topical clusters for your specific site.

Next, website architecture and siloing. One of the most important aspects of SEO is website architecture and siloing. So what exactly are these? Website architecture refers to the way in which a website is organized and structured. Siloing refers to the practice of separating your website content into specific, well defined categories (pages/links/URL structure, and so on). By organizing your website’s content in this fashion, you can make it easier for search engines to understand and rank your pages. This can help you improve your website’s visibility and increase traffic to your site.

There are a number of different ways to structure your website architecture and create silos. One popular method is to use a CMS like WordPress. WordPress allows you to create custom taxonomies that can be used for organizing your content. Now, there are two types of silos: virtual silos and physical silos. Virtual silos are silos that are created just because you link certain pages in a sequence. Physical silos where your pages are physically arranged within the silo, and linking pages are also arranged within that structure. Which is better? Both still work quite well. It all depends on how well you are able to complete the implementation.

All right, that’s it for today’s Ask an SEO Episode 28. This is Brian Harnish signing off. Please be sure to like and subscribe to our YouTube channel for a brand new episode every week.

Have a great day.