If you haven’t heard of Surfer SEO, you should check it out. Surfer SEO is a program that allows you to optimize your pages according to your organic competitors, and lets you see how effective your on-page optimization actually is.
For on-page optimization, it’s one of the best tools out there that you can use to ensure that your on-page optimization is the strongest among your competitors.
In this video, Brian talks about how to use Surfer SEO to optimize your pages.
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Ask an SEO Episode 24 Transcript
Hello, and welcome to the first episode of Ask an SEO in 2022. Today, we’re going to talk about how to properly optimize your content pages according to guidelines within the program Surfer SEO, so let’s dive right in.
Alright, this is a blog post that we are working on optimizing with the brand-new Surfer SEO Chrome extension. So I’m going to go ahead and activate the Chrome extension here. We’re going to load Surfer. And this should be what actually shows up here. So what we are going to do is we want to create the content editor first for our particular keyword phrase, so we’re going to enter in “free keyword research tools.”
Or we can use “keyword research tools.” Let’s try that.
We’re gonna wait a bit for the actual content editor to be created.
And here we go, we’re gonna go ahead and click on this. It should physically be loaded. And this one is really already optimized for approximately 76 or so. And there’s a little bit more optimization we can do based on the actual guidelines here. So let’s kind of take a look at the guidelines. So the word count is really approximately about how you’re going to optimize the post, basically, for the word count. Headings will be how many headings you want to have in the document, and it should be approaching between 22 and 56. What it says here, for paragraphs there need to be at least 120. And images approximately 28 to 68 images, or so.
So that’s what we would be working with on in order to get the optimization of this post up to a 100 percent score in Surfer SEO. Alright, next, we want to take a look at the user intent behind the main keyword phase in the article, you know, just to make sure that they are aligned, and we aren’t shooting ourselves in the foot for anything.
So looking at keyword research tools in the web browser, we find that most of these articles here are informational, which is a good thing. So this really does pretty much align with the user intent of our article so we don’t have to change anything now.
So if we’re gonna optimize this based on our particular keyword phrases that are listed here, we want to nail down specifically mentions as well as how they’re mentioned, right? So if we take a look at this, we can see that it is currently used four times and we want to make sure that it actually goes into the nine to 17 times mark.
There are certain ways of doing this, for example. So maybe you can add a sentence or two or you can add another paragraph or whatever. This would help increase- this would help add further value in terms of word count and exactly what everything is physically covering right? So let’s take a look at this. We do want to be cautious as far as stuffing the article with these types of entities, so let’s be careful with that too. So with this particular article we could try and expand this a little bit, for example, like this.
I am just looking through the more specific keyword research tool suggestion to see where we can expand some of these opportunities.
Well that’s it for today’s episode of Ask an SEO. Please be sure to like and subscribe to our YouTube channel for a brand new episode every week. This is Brian Harnish signing off. Have a great day!
