Our own Brian Harnish was live on John Mueller’s latest hangout! He asked John about some clarification for his Reddit thread discussing why 30 articles doesn’t make a site authoritative.
Brian asked John about a Reddit thread from a few weeks ago where an SEO professional was having trouble with their content being indexed. They felt that because they have 30 articles that they may already have the authority to rank.
This is the reddit post that John responded to a few weeks ago.
Brian asked for clarification on this question, and how this would apply to one-page sites in terms of being authoritative.
John explained that he does not believe that this excludes one page sites. And that this did not apply. He was talking about this more along the lines of the following: just because you have 30 posts does not mean that your site deserves to be authoritative enough to rank in Google’s eyes.
This is especially true for the more competitive, more critical topics. You can’t just create a medical topic and say “I’m a doctor, I wrote 30 articles, and I deserve to rank just because of this alone”.
For a lot of websites, he continued, you don’t have to be seen as an authority. You just put your content out there. If you’re a small business and you’re selling a product or service, you don’t need to be an authority. This is especially true for one page sites because they are solely focused on this one thing.
You don’t need that authority to sell an ebook. Or to provide opening hours for a business. It’s just information.
Ask an SEO Episode 22: Just Because Your Site Has 30 Articles Does Not Make Your Site an Authority
You can also watch the full-length John Mueller Google Search Central Office Hours video.
This happens at approximately the 49:34 mark in the video here: