Wisdom vs. data: this is an SEO tenet that is all-too-often ignored in the industry at a disservice to clients. Many an SEO report has been sent to clients that are just data outputs of raw data from a tool without any input from the SEO professional on what the data means and why this data is important.
In Ask an SEO Episode 8, Brian talks about wisdom vs. data and why these present challenges and issues to the SEO industry as a whole.
Be sure to watch the latest episode today!
Wisdom vs. Data: Why We Need to Care Transcript
The transcript is below.